Transforming the Asset Marketing Process
How to improve efficiency and reduce errors in the marketing of M&A assets
Investment banks are going through a digital transformation that is rippling across all parts of their business; Mergers and Acquisitions is no exception. The asset marketing process within M&A is often done using outdated technology and is rife for disruption. Those banks which invest wisely in technology will be able to provide better service to their clients and have the intelligence to help them win more mandates.