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Global consulting Firm Partners with Merrill Corporation for Worldwide Rebranding Campaign

Nov 22, 2016

Global consulting Firm Partners with Merrill Corporation for Worldwide Rebranding Campaign

Company Profile

A global consulting firm providing services to the world’s leading corporations, government and other public agencies, emerging growth companies, and institutions.

The firm’s major areas of expertise include: strategy and leadership, organization and change management, operations, innovation, sales and marketing, and information technology. With more than 19,000 employees on six continents, this 90 year old private company generates annual sales of $4 billion.

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The firm decided to updates its corporate identity from an all black print design to a high impact multi-colored logo, which required a worldwide rebranding campaign for employees on six continents. The first phase required new business cards, stationery and marketing collateral to locations around the world within a very short delivery window. Merrill was chosen to manage the printing and execution of the campaign.

Solution and Results.

The company formed a cross-functional group that included members of marketing, purchasing, operations, its design firm and Merrill. Merrill provided comprehensive project resources to support the campaign in the following ways:

  • Design review. During the design review, Merrill's print experts provided practical advice on how to achieve the highest quality results in the most cost-effective manner. Merrill also helped optimize stationery designs to accommodate a range of layout and print scenarios.
  • Develop an achievable project plan. Merrill helped the company develop a working budget and timeline including scope, resource requirements and delivery dates.
  • Information gathering. Merrill helped the company streamline the process of collecting employee information for business cards by creating a secure system interface between their systems and Merrill's systems.

The relaunch campaign took place on time, within budget as planned, and was well received by the entire company.

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Media Relations

Astrid Sandell

Communication Manager


Investor Relations

Bradley Carlson

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