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Getting stakeholder consensus is difficult

Merrill Datasite | February 19, 2015

Trying to bring new products or services into a company continues to become harder and harder to accomplish. This is certainly true for those in corporate legal departments.  What is the culprit? Price? Product features? Timing? Would you believe none of the above are to blame?

According to Jeanette Nyden, J.D., and other professionals like her, the biggest obstacle to purchasing a new product or service is getting decision makers to agree. Gone are the days of one person researching, vetting, and choosing a new software or service. It now takes, on average, four people to make a buying decision.  That means four different view points, four different types of needs, and four different positions which have to be addressed.

Do you feel equipped to convince four or more stakeholders to move forward with a new product or service you need? Do you feel you can move them all from the status quo to yes? It can be a daunting challenge.

In order to help you build the skills you need to win over decision makers, Merrill DataSite has partnered with Jeanette Nyden to provide this complimentary webinar, “Negotiating with Stakeholders: Turning a potential ‘no’ into a definite ‘yes’”. Sign up now.

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