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e-Marketing
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key benefits
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Single source for e-marketing templates, lists and e-campaign launches
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Easy lead generation tracking and follow-up
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Available to franchisees via secure, user-friendly Web browser
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Effective e-marketing tools for your franchisees
Online marketing is an increasingly popular and cost-effective way for franchise networks to communicate with customers and increase store traffic. Merrill offers all the tools your franchisees need to mount successful e-campaigns.
Creative services
Effective e-Marketing starts with creative design and compelling copywriting that makes sure your message gets opened, read and clicked. At BRANDSTORE, Merrill’s e-Store Solution, franchisees can select from a variety of e-templates and use them to create eye-catching communication pieces and alerts that can be sent via e-mail.
Easy e-mail list management
You can also use BRANDSTORE to select and create e-mailing lists, as well as access tools to develop highly targeted lists, using demographic and geographic profiling filters to help you better pinpoint your desired audience.
Merrill’s e-Marketing Solution includes sophisticated feedback reporting, with “opt in” and “opt out” functionality, plus the capability to upload e-mail addresses.
We track send/receive, open/read, click-through, bounce-back and forward rates to help you manage your e-marketing efforts and budget for maximum impact.
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