Whether you’re planning a massive, national rollout – or a highly targeted local initiative -- Merrill offers a one-stop solution for all your direct-mail needs.
Your franchisees have access to a wide array of printed direct-mail materials via BRANDSTORE, Merrill’s e-store solution. BRANDSTORE includes templates for creating and ordering:
- Corporate-approved postcards
- Invitations
- Event announcements
- Newsletters
- New store announcements
- Special promotions
Franchisees can place orders, review proofs and check order status right at their desktop
Templates for corporate approved, localized materials
Direct mail pieces can be easily personalized with information for each user/location via BRANDSTORE’s profile management system. Additional customization options also are available if you choose to allow them. BRANDSTORE ensures consistency and control, giving franchisees the ability to add “local touches” that result in effective localized marketing programs.
Merrill also offers extensive list building and contact management options to help you stay in touch with your target market in a timely fashion, for maximum impact.
Flexible list management tools
You and your franchisees can use BRANDSTORE to procure mailing lists and create customized lists using demographic and geographic profiling filters that allow users to tailor their list to reach their target audience. Lists can then be imported into BRANDSTORE for easy, seamless integration with Merrill’s print, production and fulfillment services. Merrill prints your customized products and mails them to those on your specified list.
