You have decided to launch a national campaign to boost sales. You have franchisees in all areas of the country and no two franchisees are the same.
How are you going to get the necessary materials to everyone on time? You need an experienced partner that has the flexibility to adapt to each individual franchisee. Merrill is this partner.
Merrill knows that national campaign management is much more than creating a cookie-cutter box of promotional kits to send to all your franchisees.
The keys to a successful national promotion are to maximize revenue and minimize cost, by ensuring that your franchisees receive their custom promotional kits, tailored specifically for their needs in a timely manner.
These custom kits eliminate unwanted materials, reducing the cost of a national campaign, and on-time delivery will allow all franchisees to participate from “Day One” eliminating lost revenue. Merrill’s key differentiators include:
Fulfillment Profiling Analysis: Not every franchisee is going to need the same items in their promotional kit. Merrill will work with you and your franchisees to determine each franchisee’s needs. These profiles will take into account factors such as location, size, layout, signage area, etc., to create custom promotional kits. The key to a successful national promotion is solid planning and execution - and with Merrill you will have just that.
Custom Kitting: Once we help you determine your franchisees’ needs, our fulfillment specialists produce custom promotional kits, quickly, accurately and delivered on-time.
Merrill’s fulfillment service has an overall accuracy rate of 99.6%, ensuring that your franchisees will be able to participate in the national campaign from “Day One.”
More importantly, with Merrill's custom kitting, you can virtually eliminate any unwanted and unused items reducing your national campaign costs by over 20%!
