Building a base of satisfied customers requires a tremendous effort over a long period of time. Keeping in touch with them can be equally arduous, yet they are easily your best source for new referrals.
If their experience was recent, they will tend to share stories with family, friends and colleagues of how you helped them through the real estate process, especially if they’re countering someone else’s bad experience.
You can capitalize on this dialogue through consistent print campaigns, especially during the months following the purchase. Recalling these conversations, your customers will often pass your name on to a friend or colleague.
Active reminders such as regular mailings of seasonal activities, home tips and newsletters become contact points that your customers and prospects anticipate and share. Passive reminders include calendars, notepads and home journals that they keep on hand and reference regularly. All of these materials, of course, carry your picture and contact information.
Merrill makes this follow-up activity easy with turnkey programs such as Merrill net:Mail.
